There is a new term in town to master! GEO
But just what is it? How is it different to SEO? And what does it mean for your business?
Firstly, What is GEO?
GEO stands for ‘Generative Engine Optimisation’
Aka, creating content for AI driven platforms such as Google AI Overviews, Bing Copilot, and Perplexity.
GEO makes the content supplied easy for AI to view and cite, this can include using features such as…
- Headings
- clear factual statements
- and authoritative references that can be traced with ease
How is it different to SEO?
GEO is different to SEO due to its focus and the way that the end users obtains information.
For example, with SEO the focus is on keyword use, backlinks, mobile usability and overall site performance. Whereas with GEO the focus is on the structure and clarity of content, and whether the information is from, or can be backed up with, an authoritative source.
With SEO the ultimate aim is for the user to click through from the search engine results to your website, whereas with GEO the ultimate aim is for the user to read the answer gained from your content on whichever AI platform they are using.
The success of SEO can be measured in the number of visitors to your site from organic traffic, whilst the success of GEO can be measured in the number of times your content is cited by AI platforms.
Whilst the two tools have their differences their key similarity is the creation and use of high quality content. Aiming to deliver what the user needs from their search query whether it is within a search engine or AI platform.
What does it mean for your business?
Good quality, well organised, and easily readable content should continue to be a focus for any online marketing efforts, whether you are choosing to focus GEO alongside SEO and content marketing or not.
Use clear headings, subheading and consider the flow of content on your website to ensure that it can be found with ease, whether it’s a human or an AI bot.
Where possible reference authoritative sources – either in the form of your business being the authoritative source or by including links to any source material used from relevant authoritative sites.
If you can look at your site and say ‘yes, the user experience on my site is top notch’ then pat yourself on the back as you have most likely optimised your site for SEO and GEO.
Should you wish to review and improve your online marketing, get in touch with the team here at Digital Nachos.
Published: 17th Jun 2026