In a nutshell, ‘Social traffic’ is what Google determines as traffic that comes to your website from any social platform.

These social platforms include but are not limited to…

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Tik Tok


Frequently Asked Questions

How can I see my website’s social traffic?

Head to your website’s Google Analytics account.

Within GA4 all types of traffic can be found under ‘Acquisitions’ > ‘All Traffic’  > ‘Channels’.

You can focus purely on the display traffic your site receives by clicking on ‘Social’.

I can’t see any ‘Social Traffic’ in my GA4 account

If you can’t see any social traffic in your GA4 account then you don’t currently have any traffic coming from social platforms.

Don’t forget to amend the calendar range to ensure you are looking at the right dates.

How do I improve my social traffic metrics?

You can improve your social traffic metrics by...

  • By having more posts on your social media platforms
  • By improving the social posts themselves to encourage clicks through to your website
  • By ensuring the ‘bios’ on your social media account are up to date and link through to your website
  • By making the most out of paid social adverts and influencer marketing

Published: 6th Feb 2024

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