‘Search adverts’ are the adverts you see at the top of search engine results.
When you ‘search’ for a keyword/keyphrase, search engines will show you three adverts (typically) that apply the most to the keyword/keyphrase you have entered as well as the organic listings.
As they are based on the individual’s specific search query they are seen to be less intrusive and more relevant than lots of other online adverts.
The search adverts that appear in search engines as mentioned, are often referred to by their broader term - PPC / PPC ads.
Published: 13th May 2024