A ‘heatmap’ in marketing terms refers to a graphical map of your webpage showing you exactly where your website visitors click, how far they scroll down the page, what they look at, and ultimately what they don’t see.

They are a clever tool to use to see exactly how visitors interact with your webpage and can help you optimise and fine-tune the webpage for the perfect user experience.

Traditionally the busiest parts of your webpage show in bright red, whereas the parts of your webpage that don’t get much/any interaction appear in a pale blue.

Frequently Asked Questions

Where can I find a Heatmap for my website?

There are a few different heatmap programs available – it is just a case of finding the right one for you and your website.

An example of a heatmap program is ‘Hotjar’.

If you are looking to improve the pages of your website then the team here at Digitals Nachos can help – contact us today!

Published: 7th Feb 2024

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