With the current UK lockdown, it comes as no surprise that our use of the internet and search engines has shot up dramatically.

But just what are we searching for at this point in lockdown?

Google has seen a huge increase in searches for:

  • Home workout classes such as Yoga which can be done with none to little equipment
  • Fish and Chip deliveries as well as other take away services
  • Baking recipes

As well as the expected increase in searches for online games and Netflix

But it has also seen a fall for the following:

  • Holiday and mini-break related searches
  • Where local pubs and restaurants are, their opening hours etc.
  • Botox and other beauty-related searches such as hairdressers

As well as the expected drop in wedding-related search terms as weddings are postponed for the foreseeable future.

The rise and fall of search terms such as these showcases just how much things are changing for everyone in lockdown.

What does this mean for you?

If you are a business that is able to provide a service during lockdown then up your marketing and get out there.

You may be able to provide virtual exercise classes, perhaps you are a restaurant and are able to make home deliveries, or perhaps your product can be used by people at home to make their life more pleasant.

If you are able to safely operate your business online with contactless deliveries then under the current Government advice, you can continue to operate your business.

The key right now is safety above all else. But then stress-free interactions and fantastic customer service. As people move away from the big players such as Amazon due to delays in delivery, now is a chance for the smaller players to get their name out there and develop relationships which could play dividends later down the line.

If you need a hand setting up any online services or social media channels then simply get in touch with the team here at Digital Nachos.

Published: 21st Apr 2020

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