Latest research shows that a fifth of local searches now happen in a maps app.
This means that individuals are opening up an app such as Google maps and searching for their local service or business that way.
Makes a lot of sense for those of us who use these map apps for find local eateries, shops, garages, and health services.
This means that it’s important not only to have a good presence in traditional search engines, but also in map searches. An often overlooked part of any marketing strategy.
What people want to see in map results
There is certain key information that individuals want to see when they carry out a local search in a map app. They include…
- Contact information – phone number, link to website, and email address
- Opening hours
- Address / Physical location vs. the searchers own location
Unsurprisingly, use of map apps vary generation to generation. It is Gen Z and the Millennials who are more likely to use map apps to discover a local business. They are a part of the generation who have used their mobile phones as the start point for most decisions and actions in their lives.
What to do
There are a few things that businesses can do to ensure that they are not missing out on local searches vs maps. They include…
- Optimise your Google my Business profile – and if you don’t have one yet, set it up!
- Don’t forget about alternative map profiles such as Apple Maps and Bing Maps.
- Ensure that any business information, including contact details are available and correct
- Ensure that you review your map profiles on a regular basis to keep on top of any changes to your opening hours (bank holidays anyone) and other business details.
If you need assistance with checking your appearances within Map Apps then get in touch with the team here at Digital Nachos today.
Published: 28th May 2025