There are lots of different types of content marketing* and it can feel overwhelming to work out where to start.
So, let’s take a look the many options you have for content marketing so you can pick and choose the ones that will work the best for your business. Allowing you to make content marketing a solid part of your marketing plan.
Blogs
The most obvious and most popular piece of content marketing is blog posts (like this one).
Blogging has been a strong tool for many businesses since the 90s! That makes us feel old!
Blogs are a great way to get new content on your website, keeping it current and refreshed. An action that is much loved by Google.
Blogs are low cost and versatile, making them a great tool to help drive organic traffic to your site.
When creating blog posts for your website, keep in mind that they should be…
- a mix of seasonal and evergreen content
- relevant and interesting to your target audience
- easy to read in full and when skim read (work on those headers and paragraph sizes)
The most common question we get asked regarding blog posts is just how long they should be – if you need some encouragement then aim for 400 words. But keep in mind that there is no set number, if the blog post is interesting and relevant to your audience then they are the perfect length.
Read more about the creation and use of blog posts here.
Case Studies
Marketing is ultimately showcasing how your business and its service/product is solving a problem. And what better way to show you solve a problem than with case studies, real life examples with your service/product providing the answer.
Case studies can read like detailed stories, or they can be hyper focused with bullet points.
Either way, don’t forget to..
- Highlight the problem
- Showcase how the problem was solved
- And shout about how much better it is now for your client
Don’t forget the images (and ideally videos)!
Interviews, Webinars, and Podcasts
We are social animals at our core, so anything that involves talking, discussion, and chats are good for your marketing.
Interviews with founders, key members of the team, and even with your customers are a great way of getting your brand message out there in a format that doesn’t feel like a hard sales pitch.
You can take this further with webinars and podcasts – whether that is to inform or educate.
Interviews, webinars and podcasts are also great for showcasing the human or real side of your business. Separating you from the crowd.
Images and Videos
A picture is worth a thousand words – so why miss the opportunity.
Good imagery is key for any business, even for those selling a non-physical service.
Images you can take include, but are not limited to…
- Images of your product
- Images of yourself and your team
- Images of your workplace
- Images of your product/services ‘in the wild’
And don’t forget about videos!
They are just as key to your content marketing strategy, often generating better results than traditional static images.
You can create images and videos yourself, or you can invest in professional services. Whatever is best for your business, get creating.
Infographics
In our personal opinion, infographics don’t get used enough!
People are inherently lazy – reading a huge section of text (thanks for sticking around though) is often just too much. Whereas if you can communicate with less and make it look graphical at the same time, then you are on to a winner.
Eye catching infographics are great for grabbing attention and ensuring that that ever important piece of information reaches your audience.
We will admit that infographics are arguably the hardest form of content marketing for many to create. So if you do have the knack, or know someone who does, then make the most of it.
Email Campaigns
Email campaigns continue to be a strong contender for reaching your audience.
You can customise your message whilst seeing stats on their activity – the fire and response nature of email campaigns makes it an extremely helpful content marketing tool. Allowing businesses to be constantly reviewing and tweaking to maximise its engagement.
There are different types of email campaigns to suit different desired outcomes so if you have not tried it yet, or have been unimpressed with your current type of email campaigns, give one of the other types a try.
Reviews and Testimonials
It’s all very well shouting and screaming about your service/products, but nothing gets noticed more than customer reviews and testimonials.
This can sometimes be a challenging form of content marketing for many, but it is a worthwhile investment.
Online reviews can make or break a sale, they are also a much loved indictor of trust and quality by Google, so take them seriously.
Whether you directly ask for a review or testimonial, or incentivise your customers/clients to leave them, ensuring that they are left is the overarching aim.
Once you have them, make the most of them. That includes but is not limited to…
- Featuring them on your website
- Including a highlights reel in email campaigns
- Showcasing them on your social media channels
- Including them in print material
You can read more about how to handle reviews here.
Guides
Guides could be included in the blog section part of this blog, however, they are such a great content marketing tool we have given them their own spot.
How to guides are fantastic content for your website, whether it’s a how to guide on…
- using it
- washing it
- making the most of x feature
- integrating it with y
They all allow your business to fully explain and communicate your service/product to your audience.
Don’t forget images (and videos to)!
Whitepapers / Ebooks
This is an option for content marketing that is often forgotten about, but great for those in industries where knowledge is power.
That includes but is not limited to…
- Accountants
- Lawyers
- Estate Agents
- Consultants
- Financial Providers
- Health Care Providers
- Educational Roles
Any industry where you may have knowledge and authority means that you have information and facts that you could share via a Whitepaper or Ebook.
For the examples above, titles could include…
- How to Set up your Company Finances
- Everything you need to know about GDPR in the UK
- Selling your House 101
- How to Retire
- How to Maximise Your Gut Health
- Teaching Today
Whitepapers and EBooks are a way for you to demonstrate your knowledge and position yourself as an expert – this adds value to your brand and services.
Some businesses offer these for free, others are based on a subscription model, and others are for existing client/customers only. There is no right or wrong way, its whatever works best for you, your business, and your marketing plans.
What is the right form of content marketing for you?
Ultimately its’ going to be a trial and error as what works for one business won’t always work for another.
As with everything we suggest, take a look at what you do now – whether it’s good or bad – and then see if there are any of the above types of content marketing you can improve upon or include going forward.
Should you need any assistance with your content marketing, get in touch with the team here at Digital Nachos today!
Published: 1st Jul 2026