As we enter the 11th week of lockdown, and with the end not yet in sight, it's easy to see that there is a feeling of Corona fatigue.

Whilst everyone is working hard at staying at home, keeping a social distance of two metres and supporting loved ones who need assistance. After 11 long weeks of being constrained to home, having to juggle working from home with childcare/home-schooling, and of course, the relentless new stories surrounding Coronavirus, this Covid burnout is only natural.

From a business perspective, there isn’t much that we can do to assist our customers when they are at home suffering from Corona fatigue. We can’t instantly come up with a cure and we don’t have the magic ability to create coronavirus repelling force fields.

However, there is something that a business can do.

A survey collected by the Harris Poll (for GCI Health) and Mitto showed that 93% of respondents were interested in hearing about non-Covid topics, 66% were overwhelmed by the current Covid coverage and around 40% wanted to see happy news stories.

If your business has the ability to spread good messages to its customers and audience, then how is your time to shine.

Perhaps you have a cute office dog. Perhaps you have fab products that make people happy. Perhaps you even have your own good news stories that you can share with your customers.

Sharing some good news and showing your customers that you care can grow great bonds which will continue post-Covid.

It is important to remember that the pandemic is not yet over so its important to remain sensitive and appropriate with your wording. That doesn’t mean you need to avoid mentioning coronavirus, it just means that you need to approach it thoughtfully to demonstrate empathy.

For now, chin up and we will meet again.

Stay safe.


All comments regarding Coronavirus (Covid-19) and restrictions on business operating in the UK are correct at the time the blog was posted. Please refer to current restrictions in your area to guide you in your response to Coronavirus.

Published: 9th Jun 2020

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