Back in 2018 we stated that every business should ‘EAT’ their website, and we still stand by that statement.
What do we mean by ‘EAT’ing a website?
‘EAT’ stands for Expertise, Authoritativeness, and Trustworthiness.
Take a look at your website and ensure that your website portrays these three key elements.
If it does then pat yourself on the back, but also consider whether anything could be improved upon to further these elements.
If it doesn’t then set tasks to ensure that the necessary changes are made so that it does.
‘EAT’ing your Home Page
The home page of your website is a key landing page for most of your website visitors, take a look at this page in particular and apply EAT.
- Does it have clear branding? Does this branding flow seamlessly from your offline to online presence and then back again?
- Ensure that contact details – phone number, email address, live chat – are all shown clearly so that the customer can contact you with minimum effort and fuss.
- Are your key service factors shown? These are things like free delivery.
- Can visitors to your website view testimonials, blogs, case studies, and other elements that allow people to see your existing work, effort, and experience.
- Are there the necessary links to pages such as terms and conditions, privacy notice, delivery costs, and FAQs pages?
Does your home page have these? Can anything be improved or streamlined to make it even better?
‘EAT’ing your Content
After you have ‘EAT’en your home page, you will find that the rest of the content on your site falls into place. When you EAT the rest of your content you are looking for elements such as…
- Is the wording used correct, with any technical terminology explained in a way that suits your audience?
- If there are any statements or facts, ensure that they are backed up with the appropriate reference – the extent to which you state your references will depend on your industry and the type of product/service you provided.
- Check all imagery and ensure that it looks clean, professional, and appropriate for the page it appears on. Avoid overuse of any one image and avoid the use of stock images as much as possible.
- Pay close attention to any product images that you have on your site, a poor image can put off your customer.
Don’t forget to ‘EAT’ your Social Media
It is just as important to ensure that you apply EAT to any social media channels you may have.
Ensure that the social media channels can be found from your website and give your users the reassurance that they may need to interact with you online.
Why should I ‘EAT’ my website?
Websites that don’t show expertise, authoritativeness, and trustworthiness always appear lower in search engine results. This is because their lack of expertise, authoritativeness, and trustworthiness are picked up by users and in turn search engines.
Don’t sell your business short with an un-‘EAT’en site. Ensure that your site follows the EAT rules and boosts your online presence.
Unsure as to whether you have hit the mark? Contact our team today. We can take a look at your online presence and guide you through how to improve by applying EAT.
Published: 15th Mar 2022