We get lots of questions about blog posts so let’s deep dive on the subject – just how long should a blog post be? How frequently should blogs appear on your site? What kind of content can be created? What blog posts can provide your business? And ultimately, how you can tackle blog creation with efficiency?
Let’s get cracking.
How long should a blog post be?
Short answer: There is no set blog length, however, the general rule of thumb is 400 words.
Long answer: The ideal word count for any blog post is dictated by the topic and your audience.
If your audience responds better to short and sweet blog posts then try not to stray too far from the 400 word minimum that is generally recommended. Even if it means that you split your blog posts into multiple blog posts to cover the topic in question. If your audience likes to get stuck in then you can aim for larger word counts of 1,500+.
Whilst we know that its lovely to have something to aim to, don’t get too stuck in aiming for a specific number of words. It is far better to be focusing on creating a blog post that is going to be informative and helpful to your audience without being repetitive and boring.
It is also worth noting that a blog post doesn’t have to be just words – don’t forget to make the most of images, graphics, infographics, and videos to further explain your topic and expand on your blog post.
How Frequently should I Blog?
Short answer: There is no set frequency.
Long answer: It comes down to your individual business and industry. It is important to consider your aims for the blog, your audience, your industry, and the resources available to pour into your blogs.
Your Aims
Blogs can be used to…
- prove expertise
- build authority
- build brand awareness
- drive sales
- provide landing pages for key products or keywords
Your aims may dictate how frequently you blog.
For example if you are looking to prove expertise and build authority then you will want to be on the higher side of frequency until you have a good bank of blogs to pull from. Then you may want to blog less frequently, focusing on filling any new gaps in your blog section that occur.
Whilst if your aim is to build brand awareness, drive sales, or provide landing pages for key products or services then this will require a steady stream of blog posts at a level that you can maintain.
Your Audience
Think about how often your audience actually wants to hear from you.
If you are a fast moving business in a competitive industry then that communication may happen frequently. Whilst if you are a slow moving business in a fairly repetitive and steady industry then your audience may only want to touch base every now and then.
For example, if your audience sees you as a news site then naturally they will want daily blogs. Whereas if you are an accountant, then you may find that your audience just wants a monthly blog highlighting any legal changes or upcoming financial deadlines.
Most businesses will find themselves in between the extremes outlined in the example above.
Naturally the frequency that your audience wants to hear from you can change seasonally, especially if you are a seasonal business. A garden centre for example may have a regular monthly blog post highlighting what is happening in the garden, however in the spring a garden centre may move to posting blogs weekly as there is a lot more happening in the garden at that time of the year.
Your Industry
Typically if you are in a very competitive industry then your blog frequency will be on the higher side. If you are in a highly competitive and niche market then one blog post once a month is not going to be enough.
Likewise, if you are a small player in a large competitive industry then it is recommended that you push the frequency of your blog posts to help you compete.
Consider the frequency in which your competitors post blogs, that will give you an idea of what is expected for the industry and also what your typically audience expects.
Your Resources
It is very easy to declare that you are going to create and share a blog each week, but if you don’t have the time or resources to do so then that declaration is just that – a declaration.
Quality will always win over quantity. So if you only have the resource for one solid blog post per month then stick with that and build up.
A good choice for many is to outsource their blog writing to an external agency, like us! That ensures that the task gets done at a frequency that suits you, leaving you to focus on other areas of the business.
For many businesses, finding out the right number of blogs each month can be a bit of a trial and error.
What kind of content can my blog posts cover?
There are many different kinds of content that suit blog posts, they include but are not limited to…
- How to Guides
- Lists – i.e. top 5 tips for your customers
- Current Events
- A heartwarming story – i.e. you could share charitable work that your business has been involved in
- Opinions – i.e. your business’s stance on a specific topic
- Frequently Asked Questions – i.e. think about what conversations you have with customers and respond to their questions
- Seasonal Information – i.e. if there is any seasonality to your product/service then highlight them OR apply the seasons to your topic.
- Guest Blogs - i.e. a great way of opening up your platform for related businesses to share their knowledge, and it goes both ways, consider guest blogging for a related business yourself!
The list is ultimately endless. But get started and you will learn what works for your business and appeals the most to your audience.
What can I get out of my blog post?
Blog posts are also great for sharing on social media channels and any newsletters that you might send out – generating immediate traffic from your interested audience. However, most of the value in blogs comes at a later date.
Blogs are fantastic landing pages, allowing you to focus on specific keywords or phrases which might be more challenging on generalised service pages on your site. It does take time for these blog posts to be crawled by search engines, ranked, and to appear in search engine results for relevant keywords and phrases, however, when they do these are out there forever appearing for anyone who is interested.
This kind of content is called evergreen - learn more about evergreen content here.
Evergreen content allows you to have a really high quality blog post about a specific topic that can be picked up time and time again. Especially if it’s a seasonal or frequently searched topic.
Blog creation for efficiency
For many businesses the easiest way of generating blogs regularly is to write them in bulk and schedule them to appear on your website at regular intervals.
This allows you to write a month or two of blog posts whilst you are in the zone, get them scheduled, and then you can forget about the task for a while. It also buys you breathing room during your busiest periods, or for when life gets in the way.
You can take this a step further and schedule the related social media posts at the same time so you know that your blogs are working hard.
It is considered good practice to write and schedule the majority of your blog posts ahead of time, leaving pockets in your schedule for blog posts relating to current affairs and news.
Let us help you
As mentioned above, outsourcing the blog creation for your business to an external agency – like us! - is often the best way forward.
We can work with you to create a blog schedule that has the right mix of key landing pages for SEO and news items for showcasing knowledge, all whilst giving you back time to focus on your business activities.
Simply contact the team here at Digtial Nachos today!
Published: 14th May 2025