Black Friday and Cyber Monday are fast becoming the big pre-Christmas shopping days in the UK calendar. Originally an American event, the two days have been slowly increasing in size and intensity in the recent years.

Now these two separate days have merged into a massive spending spree of a weekend, with certain retailers such as Amazon extending the promotions over a week in advance.

UK retailers have seen great sales over the Black Friday and Cyber Monday period, last year struggling retailer John Lewis reported that in this period they were able to see a clear increase in their sales year on year.

This increase is typically found online though, with online traffic on Black Friday being 46% higher year on year. Most of these online sales are made on mobile phones – after all, most of us are at work on the Friday and the Monday (shhh, don’t tell the boss).

When is Black Friday and Cyber Monday?

This year Black Friday is taking place on the Friday the 29th of November 2019, whilst Cyber Monday is taking place on Monday the 1st of December 2019.

One thing to note with Black Friday and Cyber Monday this year is that they are taking place after the majority of people’s pay day, for many this will be the last pay day before Christmas. The way the dates fall this year could put even more pressure on Black Friday and Cyber Monday, making them even more popular than before.

Whilst this is great news for us as individuals – we can make the most of the deals on offer, and great news for businesses – as more people are likely to have their pay check and be looking to buy. There is also the possibility for unforeseen effects that Brexit may have on our shopping habits this year.

What can my business do to make the most out of Black Friday and Cyber Monday?

There are several things that you can do as a business to ensure that you are ready for Black Friday and Cyber Monday, they include:

  • Checking your website and social media channels are up to date and optimised for conversions
  • Checking your stock levels and ensuring that you have the stock you need for the sales that you predict you may have over this period
  • Take a close look at what kinds of promotions would appeal to your audience and ensure that you have a plan in place to ensure effective promotion of your offers
  • Invest in imagery and graphics to help make your Black Friday and Cyber Monday promotions stand out from the crowd
  • Think about the lead up to the events, if you have an existing audience on social media or an email mailing list, then make the most out of this and tell your audience that there is something exciting heading their way.

With a little planning and preparation, you can make the most of this event, boosting your pre-Christmas sales and getting your product out there. Should you need any assistance with your Black Friday and Cyber Monday marketing efforts then contact the team here at Digital Nachos.

Published: 12th Sep 2019

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