What are FAQs?
FAQs, otherwise known as Frequently Asked Questions, are a series of questions posed with answers.
What do FAQs do?
FAQs remove barriers to knowledge, provide information and often convey trust and crediability. They are a fantastic way for businesses to provide information to their customers.
What length should FAQs be?
FAQs are usually short and sweet responses to questions, this level of response suits many viewers as they are easy to skim read and get to the specific information needed/wanted.
If you have a vast quantity of FAQs then you should categorise the FAQs or split them into multiple pages to cover a specific section of your business.
Should I have an FAQs page on my website?
Yes!
FAQs are great for new and existing customers.
Where should FAQs appear?
FAQs can be on one specific FAQs page, or they can appear in a set area within each section of the website.
For many product focused website, it works very well to have a FAQ on each individual product page with a focus on the specific product in question.
What are the other benefits of FAQs?
FAQs aren’t just great for the customer, they are great for the business.
If a customer can get the answer to their question within your FAQs then they are less likely to contact you with the question. Resulting in less customer service demands on your business, and more time to spend on fewer customer service demands that do need your attention.
Do FAQs have to just be text?
No.
FAQs can include audio, video, and other content types such as infographics. Anything that you feel helps to answer the FAQ in a short and sweet manner.
Do FAQs assist with SEO?
Yes!
Content helps SEO, and FAQs are content.
How do I get started with FAQs?
Grab a pen and a piece of paper and write down what questions you and your team get asked by customers.
You can go further by taking a look at each service/product you offer in turn and considering what questions might be asked.
When you have your list, write the responses to those questions and then ensure that they are published on your site in a suitable location.
What is our Key Piece of Advice when it comes to FAQs?
When it comes to FAQs, keep it simple.
Short and sweet responses, if necessary break a question down into logical chunks before responding to the question.
And this applies to the design and layout of your FAQs. Keep the design, layout and formatting simple, easy to read and make good use of white space to avoid appearing complicated.
Need help?
Get in touch with the team here at Digital Nachos.
Published: 4th Jun 2025