It's around this time of the year when we do our usual back to school blog post. This blog post usually focuses on getting back into a normal working routine now that the summer has passed and the kids are back to school – however, this year this has been blown out of the water as the ‘normal’ has yet to return.

We are all trying our best to continue has normal, with added processes where needed to help protect ourselves and our customers, but it's still not quite the same.

So under this new normal, how should you be spending this time as we head into autumn and, dare I say it, Christmas!

Step 1: Review

After the chaos of this year, the best thing that any business owner, operations manager or marketing manager can do is to review where the company is and its current operations.

Check out everything from your stock levels to processes for security, and of course, your website, social media channels and online marketing activities.

Write a list, setting priorities for any tasks that you feel are needed.

Step 2: Plan Resources

Once you have done your review, and you have written a list of tasks needed, think about the resources you have and what is needed.

Whether this is a series of new photos for use on your website and social media channels. Opting to spend time on plugging gaps that you have found in your operations and marketing activities.  Or even sourcing further resources in the format of external professionals for focused pushes required to assist with your sale generation.

Step 3: Continue to Think Ahead

Once you have the now sorted and planned, ensure that you think ahead through the rest of autumn, the Christmas period, the New Year and even how you plan on making an impact next spring and summer.

Consider what promotions if any you will be running, Think about what products/services you will be focusing on and how you can make them more relevant for your Covid marketplace – perhaps introducing more contactless delivery slots.

Whilst 2020 hasn’t been what anyone had planned, don’t let the whole year pass you by. Review, plan and think ahead to ensure your company is in the best possible position for the remainder of 2020 and 2021.

Check out our blog post on Christmas with Coronavirus here.

Published: 31st Aug 2020

« Back