Spring has officially begun.

Time to put away the winter coats (we hope) but perhaps keep the brollies out for a while.

Some people are using this time to brush away the cobwebs in their home, why not take this action and apply it to your social media channels.

To help you out we have created the following step by step guide on the areas that need your attention to help keep you focused and productive.

Spring Cleaning the Nachos Way

Take a Fresh Look

Check out every single social media channel that your company currently has. Whether this is Facebook, Twitter, Instagram, YouTube, and LinkedIn.

Review every single one for the following elements, note down what you feel could be improved.

  • Are all company details present and correct?
  • Is the company logo of a high quality and showing correctly on the social media channel?
  • Are any ‘shop windows’, extra space provided by the social channel such as the banner image on Facebook’ filled with branded images and relevant messages?

The list can be endless depending on the number of editable elements that the social channel allows you to have.

Consider not just your perception of your social media channels, also consider how it may be viewed by your customers and potential customers.

Delve Deeper

Delve deeper into the finer points of each social media channel.

Open up the ‘Settings’ section of each platform and ensure that you have each of the social media channels optimised and that you are utilising every featured offered by the platform that is relevant to you and your company.

Consider How Social You Have Been and Can be

Look at how frequently you have been posting on each of your social media channels?

Consider whether this posting has been frequent enough for your own resources and what your customers would expect to see.

Consider whether your posting should be more frequent, or if there are types of posts that you could start to do which might be more engaging for your customers.

If you are struggling to produce content for your social media channels, or engaging social media content, then perhaps you need to outsource this element of your business to ensure that it doesn’t let you down.

Lastly, consider whether you yourself are engaging with others on your social media channels. Are people commenting? Are you responding to their comments? Are you joining in with relevant discussions on platforms such as LinkedIn to show your knowledge and experience?

Look for gaps

If there are social channels that you aren’t yet using then ask yourself whether your business could you use them going forward?

If there are popular social channels such as Facebook, Twitter, Instagram, YouTube, and LinkedIn that your company doesn’t yet have a page or account on then ensure that you set one up. Even if you don’t yet have plans or resources to use them, by having these accounts in your name already it stops competitors from getting them and it stops scammers from making the most of these channels in your name.

Put a plan into action

The benefits of social media are well known so make sure that you are making the most out of them for your business.

There are many social media schedule tools out there which can help you plan ahead and keep fresh content being posted during your busier periods.

If you need help or assistance with your social media channels then don’t hesitate to contact the team here at Digital Nachos today.

Published: 3rd Mar 2020

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